The Keer Group — Branding, Marketing & PR for the Outdoor Industry

What We Do

Integrated strategies, delivered with equal parts creativity, intellect, and innovation.

Every engagement is built around your business goals — then executed across the channels where outdoor audiences work, live, and play.

Brand Strategy & Management

Every brand has a unique personality — expertise, values, capabilities, even quirks. We shape an authentic, curated image that inspires customers and drives genuine, meaningful connections.

Market Research & Trend Analysis

Our research dives beyond demographics into psychographic, social, and economic factors. Clients gain a complete 360° view of their customer base with business goals top-of-mind.

Public Relations

Coveted third-party endorsements are a key pillar of our integrated strategies. We select outlets from our vast media network to positively build your brand's perception.

Brand Partner Recruitment

Partnerships enhance your credibility while reaching niche audiences. Our industry-best connections match your brand with compatible partners — and manage the relationship.

Content Strategy & Management

Useful, engaging content connects brands with audiences in a memorable way. Our audience-first approach is optimized for search and establishes your brand as a trusted resource.

Media Planning & Strategy

We reach your customers with a data-driven, full-funnel plan. Media buys are optimized with value-adds to maximize spend with optimal reach and results.

Creative Services

"No tears in the writer, no tears in the reader," said Robert Frost. We dig deep to breathe life into every project, from websites to advertising campaigns.

Business Consulting

New, expanding, and underperforming businesses all need direction. An external assessment of your infrastructure delivers a plan that positions your brand to scale new heights.

Who We Reach

The active outdoor enthusiast.

Over 183 million people spend an average of 57 outings pursuing more than 75 outdoor activities in the US. What they have in common is a love of nature that fosters a challenging, exciting, and active lifestyle — and they prioritize experiences over material possessions.

Industries We Serve

Apparel & Gear Manufacturers
Outdoor Product Distributors & Retailers
Travel & Recreation Venues
Conservation & Education Organizations
Media & Publishing
Finance & Insurance

Hiker celebrating on a mountaintop beside a tent

Tom and Angela Keer, co-founders of The Keer Group

Tom & Angela KeerCo-Founders · Est. 2006

About Us

A boutique agency where the founders answer the phone.

Since 2006, The Keer Group has cultivated a cohesive, results-driven approach to branding, marketing, and public relations. We use integrated communication strategies across a range of channels to deliver a consistent and impactful message for your brand.

Co-founders Tom and Angela Keer provide every client with a collaborative, individualized experience. They are directly involved in every project the agency handles, bringing in additional team members based on each client's unique needs.

Tom KeerCo-Founder

Angela KeerCo-Founder

Results

In their words.

“

Working with The Keer Group has had a lasting impact — on our business and on me as a leader. The outcomes speak for themselves: year-over-year growth in earned media value and market share growth from 3% to 7% with our core audience.

Jessica StiebelGlobal Digital Director, Mars Inc / Champion Petfoods

“The Keer Group used their significant insight, business savvy, and industry connections to put Blackfly Lodge on the map. Their work won us awards and dramatically increased our sales and bookings.”

Vaughn CochranBlackfly Lodge

“The Keer Group is a sporting industry best. Thanks to them we had an increase in brand awareness, phenomenal sales growth and improved profitability. They are honest, forthright, smart and down-to-earth people.”

Bill WebbOwner, Webb Farm

“TKG has a rare combination of big picture vision and precise execution. They brought the expertise in publishing, sales, and marketing necessary to launching and growing Covey Rise.”

Kelly WaldropCo-Founder, Covey Rise Magazine

“My first year was extremely successful due, in large part, to the professional website Tom and Angela built for me. Their knowledge of the industry — and the people in it — made my site stand out amongst all the others.”

Stephen FaustOwner, Stoneybrook Outfitters & Gordon Setters

“TKG is one of those rare and powerful companies that takes a roll-your-sleeves-up approach to everything they do. Their impact is undeniable. A wise investment for your brand.”

Darrin MaggyPartner, Great Bay Rod Company

“TKG accepted the challenge and exceeded my expectations. Their availability and willingness to work beyond normal hours until completion of a project was much appreciated.”

Paul Vahldiek, Jr.Co-Owner, High Lonesome Ranch, K-T Ranch & Deep Water Cay

Our Why

Time in nature offers a simple and fulfilling connection.

Our world has become increasingly digital, and the daily volume of information that bombards people shortens attention spans. Time outdoors creates strong, impactful, and meaningful experiences — the activities, places, people, environment, and animals all contribute to living life, and there is never an end to the joy that comes from learning, exploring, and wandering.

Emotionally connecting relationships inspire action and foster strong, intimate, and powerful connections between brands and customers.

We use equal parts creativity, intellect, and innovation to make your brand stand out from the rest.

Clever, creative communication that engages and inspires the active outdoor enthusiast.